(P/B) THE LEXUS AND THE OLIVE TREE

Παρουσίαση

A powerful and accessible account of globalization - the new world order that has replaced the cold war - by the award-winning author of From Beirut to Jerusalem.
More than anything else, globalization is shaping world affairs today. We cannot interpret the day's news, or know where to invest our money, unless we understand this new system - the defining force in international relations and domestic policies worldwide. The unprecedented integration of finance, markets, nation states and technology is driving change accross the globe at an ever-increasing speed. And while much of the world is intent on building a better Lexus, on streamlining their societies and economies for the global marketplace, many people feel their traditional identities threatened and are reverting to elemental struggles over who owns which olive tree, which strip of land.
Thomas Friedman has a unique vantage point on this worldwide phenomenon. The New York Times foreign affairs columnist has travelled the globe, interviewing everyone from Brazilian peasants to new entrepreneurs in Indonesia, to Islamic students, to the financial wizards on Wall Street and in Silicon Valley, to find out what globalization means for them, and for all of us.
This ground-breaking book is essential reading for anyone who wants to know how the world really works today. (From the publisher)

Περιεχόμενα

Foreword to the Paperback Edition
Opening Scene: The World Is Ten Years Old
Part One: Seeing the System
The New System
Information Arbitrage
The Lexus and the Olive Tree
... And the Walls Came Tumbling Down
Microchip Immune Deficiency
The Golden Straitjacket
The Electronic Herd
Part Two: Plugging into the System
DOScapital 6.0
Globalution
Shapers, Adapters and Other New Ways of Thinking About Power
Buy Taiwan, Hold Italy, Sell France
The Golden Arches Theory of Conflict Prevention
Demolition Man
Winners Take All
Part Three: The Backlash Against the System
The Backlash
The Groundswell
Part Four: America and the System
Rational Exuberance
Revolution Is U.S.
If You Want to Speak to a Human Being, Press 1
There Is a Way Forward
Acknowledgments
Index