(P/B) ON COMMUNICATION AND SOCIAL INFLUENCE

Παρουσίαση

Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde's most important work and demonstrates his continuing relevance to a new generation of students and thinkers.
Tarde's landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.
Terry N. Clark's introduction, considered the premier guide to Tarde's opus, accompanies this important work, reprinted here for the first time in forty years. (From the publisher)

Περιεχόμενα

PREFACE
INTRODUCTION by Terry N. Clark
I. THE NATURE AND SCOPE OF SOCIOLOGY
1. Sociology
2. Economics and Sociology
3. Sociology, Social Psychology, and Sociologism
4. A Debate with Emile Durkheim
II. GENERAL PRINCIPLES OF SOCIOLOGY
5. Basic Principles
6. Invention
7. Opposition
III. THE LAWS OF IMITATION
8. Logical Laws of Imitation
9. Extra-Logical Laws of Imitation
10. Processes of Imitation
IV. PERSONALITY AND ATTITUDE MEASUREMENT
11. Belief and Desire
V. METHODOLOGY, METHODS, AND QUANTIFICATION
12. Empirical Bases of Sociological Theory
13. Quantification and Social Indicators
VI. SOCIAL STRATIFICATION
14. The Origins and Functions of Elites
VII. SOCIAL CONTROL AND DEVIANCE
15. Criminal Youth
VIII. COLLECTIVE BEHAVIOR
16. The Public and the Crowd
IX. PUBLIC OPINION, MASS COMMUNICATIONS, AND PERSONAL INFLUENCE
17. Opinion and Conversation
BIBLIOGRAPHY