(P/B) START WITH WHY

Παρουσίαση

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it. (From the publisher)

Περιεχόμενα

Introduction: Why Start with Why?
PART I: A WORLD THAT DOESN'T START WITH WHY
1. Assume You Know
2. Carrots and Sticks
PART 2: AN ALTERNATIVE PERSPECTIVE
3. The Golden Circle
4. This Is Not Opinion, This Is Biology
5. Clarity, Discipline and Consistency
PART 3: LEADERS NEED A FOLLOWING
6. The Emergence of Trust
7. How a Tipping Point Tips
PART 4: HOW TO RALLY THOSE WHO BELIEVE
8. Start with WHY, but Know HOW
9. Know WHY. Know HOW. Then WHAT?
10. Communication Is Not About Speaking, It's About Listening
PART 5: THE BIGGEST CHALLENGE IS SUCCESS
11. When WHY Goes Fuzzy
12. Split Happens
PART 6: DISCOVER WHY
13. The Origins of a WHY
14. The New Competition
Acknowledgments
Notes
Index