(P/B) INNOVATION AND TECHNOLOGY
BUSINESS AND ECONOMICS APPROACHES
ΒΕΡΝΑΡΔΑΚΗΣ ΝΙΚΟΣΚωδ. Πολιτείας: 4259-0014
Παρουσίαση
Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovation for both undergraduate and graduate students.Innovation and Technology examines the impact of innovation on both economic theory and the real world. It addresses the topic at the level of policy and also drills down to provide analysis of firms. This book moves beyond the plethora of specialized studies on the subject and formulates a unified and comprehensive approach, encompassing the topic's huge breadth and scope. Issues such as innovation, knowledge, incentives, information and regulation are featured.
Designed for MBA, Economics and Business students, this textbook will be useful to those interested in innovation, entrepreneurship and the economics of technology. (From the publisher)
Περιεχόμενα
1. Innovation and the reshaping of the world economy 2. Innovation: relationships, characteristics, origins, drivers 3. Diffusion 4. Innovation and economic theory 5. Innovation and the economy: the impact of innovation at the level of the national economy and at the level of sectors 6. Innovation and the firm 7. Innovation policy 8. SummaryΚριτικές για το προϊόν
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