(H/B) BRANDRAISING
HOW NONPROFITS RAISE VISIBILITY AND MONEY THROUGH SMART COMMUNICATIONS
DURHAM SARAHΚωδ. Πολιτείας: 0775-0425
Παρουσίαση
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising. (From the publisher)Περιεχόμενα
1. BRANDRAISING2. PRINCIPLES OF EFFECTIVE COMMUNICATIONS
3. OVERVIEW OF BRANDRAISING
4. BRANDRAISING AT THE ORGANIZATIONAL LEVEL
5. BRANDRAISING AT THE IDENTITY LEVEL
6. BRANDRAISING AT THE EXPERIENTIAL LEVEL
7. IMPLEMENTING BRANDRAISING
Acknowledgments
About the Author
References
Index
Κριτικές για το προϊόν
Δεν υπάρχουν κριτικές για αυτό το προϊόν.
Παρακαλούμε συνδεθείτε για να γράψετε μία κριτική.
Άλλα προϊόντα που μπορεί να σας ενδιαφέρουν
ΟΙ 7 ΣΥΝΗΘΕΙΕΣ ΤΩΝ ΕΞΑΙΡΕΤΙΚΑ ΑΠΟΤΕΛΕΣΜΑΤΙΚΩΝ ΑΝΘΡΩΠΩΝ
COVEY R. STEPHEN
€22.00 | €17.60 |
Σύγκριση με την τιμή Έκδοσης: -20% |