Παρουσίαση
Cultural commentators and intellectuals, from De Tocqueville to Baudrillard, have remarked on the influence of the United States on the self-perception of the rest of the world. Reviled by many for the decline of virtue, culture, tradition and citizenship and the rise of mass consumerism in Europe, while embraced by others as a beacon of equality and liberation from the values of the cultural elites, the USA and its global reach remain the focus of continuing, often rancorous, debate.Global America? explores the phenomenon of Americanization and its worldwide impact, and the cultural consequences of globalization. Combining theoretical perspectives with case studies on specific countries and transnational processes, this collection attempts to give a more nuanced picture of global culture and the influence of the United States. Addressing such notions as cosmopolitanism, nationalism and post-nationalism, McDonaldization, consumerism and collective identity, the contributions suggest that globalization and Americanization are best seen as reflexive processes rather than a hegemonic imposition from above, even during periods of American political dominance.
Ulrich Beck is Professor of Sociology at the University of Munich and Visiting Centennial Professor at the London School of Economics and Political Science. Natan Sznaider is Professor of Sociology at the Academic College of Tel-Aviv in Israel. Rainer Winter is a sociologist and Professor of Media Theory and Cultural Studies at the University of Klagenfurt, Austria. (From the publisher)
Περιεχόμενα
List of ContributorsAcknowledgments
Introduction
Natan Sznaider and Rainer Winter
THEORETICAL PERSPECTIVES
Rooted Cosmopolitanism: Emerging from a Rivalry of Distinctions
Ulrich Beck
Assessing McDonaldization, Americanization and Globalization
George Ritzer and Todd Stillman
Culture, Modernity and Immediacy
John Tomlinson
NATIONAL CASE STUDIES
Hyperpower Exceptionalism: Globalization the American Way
Jan Nederveen Pieterse
Debating Americanization: The Case of France
Richard Kuisel
Consumption, Modernity and Japanese Cultural Identity: The Limits of Americanization?
Gerard Delanty
Americanization, Westernization, Sinification: Modernization or Globalization in China?
Yu Keping
TRANSNATIONAL PROCESSES
Techno-Migrants in the Network Economy
Aihwa Ong
The Americanization of Memory: The Case of the Holocaust
Natan Sznaider
From the Lisbon Disaster to Oprah Winfrey: Suffering as Identity in the Era of Globalization
Eva Illouz
Global Media, Cultural Change and the Transformation of the Local: The Contribution of Cultural Studies to a Sociology of Hybrid Formations
Rainer Winter
"Rockization": Diversity within Similarity in World Popular Music
Motti Regev
The Internet: An Instrument of Americanization?
Rob Kroes
EPILOGUE
Rethinking Americanization
Roland Robertson
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