(P/B) CONTEMPORARY STRATEGY ANALYSIS

Παρουσίαση

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students. (From the publisher)

Περιεχόμενα

PART I INTRODUCTION
1 The Concept of Strategy
PART II THE TOOLS OF STRATEGY ANALYSIS
2 Goals, Values, and Performance
3 Industry Analysis: The Fundamentals
4 Further Topics in Industry and Competitive Analysis
5 Analyzing Resources and Capabilities
6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
7 The Sources and Dimensions of Competitive Advantage
8 Industry Evolution and Strategic Change
9 Technology-based Industries and the Management of Innovation
10 Competitive Advantage in Mature Industries
PART IV CORPORATE STRATEGY
11 Vertical Integration and the Scope of the Firm
12 Global Strategy and the Multinational Corporation
13 Diversification Strategy
14 Implementing Corporate Strategy: Managing the Multibusiness Firm
15 External Growth Strategies: Mergers, Acquisitions, and Alliances
16 Current Trends in Strategic Management
Cases to Accompany Contemporary Strategy Analysis, Ninth Edition