Παρουσίαση
The architecture and design of retail stores are powerful ingredients in the mix of components that attract customers. To tempt potential shoppers over the threshold is the first, vital step. Creating just the right environment is as important as the goods the retailer has to offer and it's not only global, high profile retailers that are turning to architects to create a signature style.Savvy retailers are turning to speciality architects to create, revitalise and reinvent shopping malls, strip centres and individual stores. Their deep understanding of retailers' needs and challenges result in the diverse offerings that are featured throughout this book.
These projects demonstrate contemporary trends in retail design, not just in merchandising, but storefronts, shop fittings, materials, layouts and the general look and feel of the space. All these factors are designed to offer an experience' to the dedicated shopper.
Featured architects include Giorgio Borusso Design, RTKL, Zeidler Partnership, Mellett Architects, BOORA Architects and JPRA Architects, in store designs for brands such as Nike, Miss Sixty, FILA and Habitat. (From the publisher)
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