Παρουσίαση
The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise.
It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. Written in a clear style and with plenty of illustrative images, this publication makes design management accessible and practicable. (From the publisher)
Περιεχόμενα
1 Design in context2 Design overview
3 Management overview
4 Accounting and finance
5 Marketing and brand communication
6 Design and innovation
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