(H/B) THE HISTORY OF MEN'S MAGAZINES (VOLUME 3)

Παρουσίαση

For men's magazines this meant the old purveyors, France and Germany, stumbled as the US surged ahead. American publishers had the means to make quality magazines in unlimited quantity, and the fascination with all things American created an eager international market. Around 1960 Hugh Hefner began exporting Playboy. It was an immediate success overseas and by mid-decade most of Europe had adopted the Playboy blueprint for its own men's magazines. From France came Lui, from Italy Playmen. England made King, Germany Eden. The only serious challenge to Playboy's dominance came when Penthouse appeared from newly hip London in 1965, taking the grittier stance of the Rolling Stones to Playboy's Beatles. From 1966 on Penthouse was copied as regularly as Playboy, resulting in English Mayfair and Men Only and Italian Excelsior, Men, 10 and numerous others. Italy was especially taken with the Penthouse model, since publisher Bob Guccione was a paisano himself, but even Germany's most venerable men's magazine, Er, eventually restyled in Penthouse hipster mode. Soon these "lifestyle" men's magazines, those that covered fashion, food, travel and entertainment as well as sex, were the only titles available on the European newsstands. Playboy's overseas influence was a stunning victory for Hefner, but it came at the expense of the more culturally distinctive magazines made in France, Germany and England prior to 1960. Their diversity of magazine styles would never be fully reclaimed; instead, as The Sexual Revolution swept the Continent, pornographic innovation would come from a new and wholly unexpected source. [...] (From the publisher)

Περιεχόμενα

INTRODUCTION
TEN YEARS THAT SHOOK THE (MEN'S MAGAZINE) WORLD
1. ALL HAIL THE AGE OF AQUARIUS: THE AMERICAN NEWSSTAND 1959-1969
2. CADS AND KINGS, CIRCA 1960
3. THE END OF THE FRENCH MYSTIQUE
4. PUBLISHING, ITALIAN STYLE
5. HUMORAMA: 30 YEARS OF EYE-FULS AND PEEK-A-BEAUTS
6. BILL WARD: KING OF THE GIRLIE GAG ARTISTS
7. BIRTH OF THE BOOBS
8. STUMBLING BLOCKS FOR LATIN LOVERS: SOUTH AMERICA IN THE 60S
9. A COMFORTING CONSTANT: EUROPEAN NUDIST MAGAZINES
10. HOW NUDISTS WON THE BATTLE AND LOST THE WAR
11. FULL FRONTAL ASSAULT: BOB GUCCIONE AND PENTHOUSE
12. ENGLAND UPSIZES: DEATH KNELL OF THE BRITISH DIGEST
13. SPICK & SPAN: ENGLISH CRINOLINE CONSCIOUSNESS
14. MEANWHILE IN THE COLONIES...
15. WHEN MEN WERE MEN AND WOMAN WERE NYMPHOS: MEN'S ADVENTURE MAGAZINES
16. GERMANY DIVIDED: BETWEEN PLAYBOY, BEATE YHSE AND BAADER-MEINHOF
17. FLEECING THE SUCKERS
BIBLIOGRAPHY
INDEX