Παρουσίαση
This second installment in TASCHEN's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 20:20 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. (From the publisher)Περιεχόμενα
INTRODUCTION by Bob GreenbergLEADING AN ONLINE AGENCY - Interview with Matt Freeman, CEO of Tribal DDB Worldwide
FOOD & BEVERAGE
THE DEATH OF ADVERTISING AS WE KNOW IT by Johan Tesch
MEDIA
ONLINE BRAND BUILDING by Lars Hemming Jorgensen
MISCELLANEOUS
CHANGES, CHANGES, CHANGES by Daniel Solana
SERVICE & RETAILERS
ADVERTISING IS DEAD. LONG LIVE ADVERTISING! by Mike John Otto
SPORTS & APPAREL
IDEAS ARE THE CORE BUSINESS - Interview with Jan Leth
TECHNOLOGY & GAMES
LOST IN CONFESSIONS TODAY by PJ Pereira
TRANSPORT
THE NEW ARTIST by Ricardo Figueira
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