AESOP IN BUSINESS

Παρουσίαση

How does the "The Shepherd and the Wolf" highlight the merits of truthful communication? In what ways does the "The Hare and the Tortoise" encourage entrepreneurs?
How does "The Jackdaw and' the Doves" advocate the need for a business philosophy? Wow does "The Wolf and the Old Woman" illuminate the benefits of active listening? Why does openness blossoms, through "The Winter and the Spring" allegory? How does "The Traveler and Mercury" commend the social role of a business? Covering all aspects of human conduct, the wisdom that is embedded in the Aesopian myths, extends naturally to the world of business. And just, as in life, so in business every Aesopian myth becomes a timeless ethical hint. (From the publisher)

Περιεχόμενα

The Hare and the Tortoise - Haste
The Shepherd and the Wolf - Truth and business communication
The Fox Who Had Lost Its Tail - Comparative advantage
The Ass and the Lapdog - "Me too" marketing
The Farmer and the Snake - Reputation
Mercury and the Workmen - Honesty
The Winter and the Spring - Openness
The Oak and the Reeds - Niche marketing
The Tuna Fish and the Dolphin - Business environment
The Jackdaw and the Doves - Business philosophy
The Father and His Two Daughters - Coordination
The Fox and the Crow - Flattery
The Stag at the Pool - Strong and weak points
The Ant and the Dove - Gratitude - neuromarketing
The Dog and the Wolf - Crisis management
The Snake's Tail - Managerial capacity
The Goatherd and the Wild Goats - Equal treatment of customers
The Father and His Sons - Synergy
The Two Travelers and the Axe - Collective responsibility
The Man and Jupiter - Common sense: Boston matrix
The Miser - Hoarding
The Lion and the Hare - Appreciation of the acquired
The Goods and the Ills - Good times and bad times
The Man Who Counted the Waves - Optimism
The Farmer and His Sons - Diligence and outcome
The Ass and the Mule - Solidarity
The Lamp - Arrogance
The Ass Carrying the Image - Unjustified Vanity
The Ass and the Grasshopper - Mix of products and services
The Hen and the Golden Eggs - Greed
The King's Son and the Painted Lion - Introversion
The Moon and Her Mother - Customer needs
The Peacock and the Daw - Leadership
The Wild Boar and the Fox - Steps in servicing the customer
The Dog and the Sow - Quality in addition to quantity
The Fishermen - Joys and sorrows
The Man, the Horse, the Ox, and the Dog - A product's life-cycle
The Dog and the Shadow - Voracity
The Seagull and the Kite - Specialization
The Lion, the Fox, and the Ass - Experience
The Seaside Travelers - Shortsighted marketing
The Ass in the Lion's Skin - Commitments to clients
The Rich Man and the Weeping Ladies - "Jukebox services"
The Lion, Jupiter, and the Elephant - Customer's Lifetime Value
The Monkey and the Dolphin - Placebo services
The Salt Merchant and His Ass - The uniqueness of transactions
The Travelers and the Plane Tree - Thanking the customer
The Wolf and the Old Woman - Active listening
The Traveler and Mercury - The social role of a business
The Pack Ass and the Wild Ass - Good things come to those who endeavor
The Perjurer and the Oath - The value of the promise
The Two Bags - Self-knowing and the meaning of lifelong learning
The Monkeys and Their Mother - Business "cannibalism"
The Mouse, the Frog, and the Hawk - Interdependence of business ventures
The Eagle and the Beetle - Clients' emotional accounts
The Fox and the Woodcutter - Body language
The Goat and the Goatherd - Physical evidence of a business
The Goat and the Ass - Devious practices and jealousy
The Thieves and the Ass - "Stolen" profits
The Wolf and the Lamb - Malevolent practices