WILEY

(H/B) MARKETING 4.0
Marketing has changed forever-this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver t...
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(H/B) ARCHITECTURAL ACOUSTICS ILLUSTRATED
Unite the science of sound and the principles of design to enhance any space Architectural Acoustics Illustrated translates the quantitative and qualitative content of acoustics into the graphic language of architecture. This highly-visual guide includes over 350 illustrations that outline the physics of sound and the best design practices for limiting or mitigating noise in buildings by using the latest in materials and techniques. Each chapter includes a summary checklist of design guidelines to help prevent mistakes and oversights, and ...
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(P/B) THE TRAINER'S HANDBOOK OF LEADERSHIP DEVELOPMENT
The Trainer's Handbook of Leadership Development offers facilitators, human resource professionals, and consultants a wide-variety of tools and techniques for developing leadership competencies and characteristics. Drawing on research from such giants in the leadership field as Warren Bennis, Ken Blanchard, James Kouzes, and Barry Posner, the book's thought-provoking activities are designed to create real and lasting behavior change. (From the publisher)...
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(H/B) MANUAL OF DIETETIC PRACTICE
Now in its sixth edition, the bestselling 'Manual of Dietetic Practice' has been thoroughly revised and updated to include the most recent developments and research on the topic. Published on behalf of the British Dietetic Association, this comprehensive resource covers the entire dietetics curriculum, and is an ideal reference text for healthcare professionals to develop their expertise and specialist skills in the realm of dietetic practice. (From the publisher)...
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(P/B) PUBLIC HEALTH POLICY
Public Health Policy: Issues, Theories, and Advocacy offers students an engaging and innovative introduction to public health policy: its purpose, how it is originated, and how it is implemented. The book describes the underlying theories and frameworks as well as practical analytical tools needed for effective advocacy and communication. Drawing on the multidisciplinary nature of public health, the book uses concepts and examples from epidemiology, law, economics, political science, and ethics to examine the policymaking process, explain ...
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(Η/Β) QUALITY OF LIFE OUTCOMES IN CLINICAL TRIALS AND HEALTH-CARE EVALUATION
An essential, up-to-date guide to the design of studies and selection of the correct QoL instruments for observational studies and clinical trials. Quality of Life (QoL) outcomes or Person/Patient Reported Outcome Measures (PROMs) are now frequently being used in randomised controlled trials (RCTs) and observational studies. This book provides a practical guide to the design, analysis and interpretation of studies that use such outcomes. QoL outcomes tend to generate data with discrete, bounded and skewed distributions. Many investigators...
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(P/B) ENGLISH GRAMMAR FOR DUMMIES
If you're confused by commas, perplexed by pronouns, and plain terrified by tenses, English Grammar For Dummies will put your fears to rest. Packed with expert guidance, it covers everything from sentence basics to rules even your English teacher didn't know - if you want to brush up on your grammar, this is the only guide you'll ever need. Discover how to: avoid common grammatical errors; get to grips with apostrophes; structure sentences correctly; use verbs and find the right tense; and decide when to use slang or formal English. (From ...
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(H/B) LINEAR AND NONLINEAR INSTABILITIES IN MECHANICAL SYSTEMS
As mechanical systems become lighter, faster, and more flexible, various nonlinear instability phenomena can occur in practical systems. The fundamental knowledge of nonlinear analysis and control is essential to engineers for analyzing and controlling nonlinear instability phenomena. This book bridges the gap between the mathematical expressions of nonlinear dynamics and the corresponding practical phenomena. Linear and Nonlinear Instabilities in Mechanical Systems: Analysis, Control and Application provides a detailed and informed insig...
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(P/B) INVESTMENT VALUATION
The definitive source of information on all topics related to investment valuation tools and techniques Valuation is at the heart of any investment decision, whether that decision is buy, sell or hold. But the pricing of many assets has become a more complex task in modern markets, especially after the recent financial crisis. In order to be successful at this endeavor, you must have a firm understanding of the proper valuation techniques. One valuation book stands out as withstanding the test of time among students of financial markets a...
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(H/B) BRANDRAISING
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing throug...
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(P/B) VALUATION
Valuation: Measuring and Managing the Value of Companies, University Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to rely on for over nearly three decades. Now in its seventh edition, this acclaimed volume continues to help financial professionals and students around the world gain a deep understanding of valuation and help their companies create, manage, and maximize economic value for their shareholders. This latest edition has been carefully revised and updated throughout, and...
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(H/B) BENFORD'S LAW
Benford's Law gives the expected patterns of the digits in the numbers in tabulated data such as town and city populations or Madoff's fictitious portfolio returns. Those digits, in unaltered data, will not occur in equal proportions; there is a large bias towards the lower digits, so much so that nearly one-half of all numbers are expected to start with the digits 1 or 2. These patterns were originally discovered by physicist Frank Benford in the early 1930s, and have since been found to apply to all tabulated data. Mark J. Nigrini has be...
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(H/B) FRAUD AUDITING AND FORENSIC ACCOUNTING
With the responsibility of detecting and preventing fraud falling heavily on the accounting profession, every accountant needs to recognize fraud and learn the tools and strategies necessary to catch it in time. Providing valuable information to those responsible for dealing with prevention and discovery of financial deception, Fraud Auditing and Forensic Accounting, Fourth Edition helps accountants develop an investigative eye toward both internal and external fraud and provides tips for coping with fraud when it is found to have occurred...
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(P/B) USING OCCUPATIONAL THERAPY THEORY IN PRACTICE
Competence in any profession depends upon an understanding of the theory that underlies it. This concise and practical text for students and practitioners bridges the gap between occupational therapy theory and clinical practice, offering highly practical advice on using theory in practice in a wide range of settings. It considers the nature of professional practice and the need for a sound theoretical basis from which to plan, implement and justify interventions, and investigates the practical use of occupational therapy theory and the is...
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(P/B) A BRIEF HISTORY OF ANALYTIC PHILOSOPHY
A Brief History of Analytic Philosophy: From Russell to Rawls presents a comprehensive overview of the historical development of all major aspects of analytic philosophy, the dominant Anglo-American philosophical tradition in the twentieth century. Features coverage of all the major subject areas and figures in analytic philosophy - including Wittgenstein, Bertrand Russell, G.E. Moore, Gottlob Frege, Carnap, Quine, Davidson, Kripke, Putnam, and many others Contains explanatory background material to help make clear technical philosophica...
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(P/B) AGAINST THE GODS
In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today. (From the publisher)...
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(P/B) QUANTUM NON-LOCALITY AND RELATIVITY
The third edition of Quantum Non-Locality and Relativity has been carefully updated to reflect significant developments, including a new chapter covering important recent work in the foundations of physics. A new edition of the premier philosophical study of Bell's Theorem and its implication for the relativistic account of space and time. Discusses Roderich Tumiulka's explicit, relativistic theory that can reproduce the quantum mechanical violation of Bell's inequality. Discusses the "Free Will Theorem" of John Conway and Simon Kochen. In...
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(P/B) A HISTORY OF MODERN EUROPE
A History of Modern Europe surveys European history from the defeat of Napoleon to the twenty-first century, presenting major historical themes in an authoritative and compelling narrative. Concise, readable single volume covering Europe from the early nineteenth century through the early twenty-first century. Vigorous interpretation of events reflects a fresh, concise perspective on European history Clear and thought-provoking treatment of major historical themes. Lively narrative reflects complexity of modern European history, but remain...
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(H/B) SMART BUT STUCK
Smart but Stuck offers 15 true and compelling stories about intelligent, capable teens and adults who have gotten "stuck" at school, work, and/or in social relationships because of their ADHD. Dr. Brown highlights the often unrecognized role that emotions play in this complex disorder. He explains why even very bright people with ADHD get stuck because they can focus well on some tasks that interest them, but often can't focus adequately on other important tasks and relationships. The first book to explain and illustrate the crucial role o...
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(P/B) FAMILY THERAPY: CONCEPTS PROCESS AND PRACTICE
Now in its third edition, this highly regarded and well-established textbook includes up-to-date coverage of recent advances in family therapy practice and reviews of latest research, whilst retaining the popular structure and chapter features of previous editions. Presents a unique, integrative approach to the theory and practice of family therapy Distinctive style addresses family behaviour patterns, family belief systems and narratives, and broader contextual factors in problem formation and resolution Shows how the model can be applied...
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