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BARRY PETE

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(H/B) THE ADVERTISING CONCEPT BOOK
THINK NOW, DESIGN LATER - A COMPLETE GUIDE TO CREATIVE IDEAS, STRATEGIES AND CAMPAIGNS
Εκδότης: THAMES & HUDSON
Κωδ. Πολιτείας: 4634-1379

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules ...
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(H/B) THE ADVERTISING CONCEPT BOOK
THINK NOW, DESIGN LATER
Εκδότης: THAMES & HUDSON
Κωδ. Πολιτείας: 4634-1562

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features a substantially revised and expanded chapter on interactive advertising. Pete Ba...
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