Ο Λογαριασμός μου

Δωρεάν αποστολή για αγορές άνω των 30€ | Δωρεάν αντικαταβολή | Έως 24 άτοκες δόσεις | Έως -85% χαμηλότερες τιμές σε πάνω από 300.000 τίτλους

KOTLER G. NEIL

(P/B) MUSEUM MARKETING AND STRATEGY

DESIGNING MISSIONS, BUILDING AUDIENCES, GENERATING REVENUE AND RESOURCES

KOTLER PHILIP, KOTLER G. NEIL, KOTLER WENDY

Εκδότης: WILEY

Κωδ. Πολιτείας: 0775-0007

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. MUSEUM MARKETING AND STRATEGY examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to: - Define the exchange process between a museum...
Διαβάστε περισσότερα...