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SHELTON ROBERT

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(H/B) MAKING INNOVATION WORK

HOW TO MANAGE IT, MEASURE IT, AND PROFIT FROM IT

DAVILA TONY, EPSTEIN J. MARC, SHELTON ROBERT

Εκδότης: PRENTICE HALL

Κωδ. Πολιτείας: 3288-0052

Τιμή Πολιτείας
€30.37

Profitable innovation doesn't just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience - as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use ma...
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