SINCLAIR JOHN

(P/B) ADVERTISING, THE MEDIA AND GLOBALISATION
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from 'mass' to 'social' media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal li...
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(P/B) CONTEMPORARY WORLD TELEVISION
What is happening today in the world of World Television ? With intense commercialisation and more open national markets, along with technological convergence and greater concentration of ownership, the international TV landscape is changing at a bewildering pace and in a host of different ways. Contemporary World Television presents a unique overview of the global issues raised by these transformations in television. It look at how they have affected the public interest and society across the globe and how the role of television as a nati...
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