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PAUL ARDEN
Ο Paul Arden ήταν δημιουργικός διευθυντής των Saatchi και Saatchi και συγγραφέας πολλών βιβλίων σχετικά με τη διαφήμιση και τα κίνητρα, συμπεριλαμβανομένων των "Ό,τι κι αν σκέφτεσαι, σκέψου το αντίθετο" και "Σημασία δεν έχει πόσο καλός είσαι, αλλά πόσο καλός θέλεις να είσαι". [Πηγή: Wikipedia]
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